How it works

Splash Style combines the celebrity video and photographic archive of Splash News with a unique software which allow the viewer to spot a look, like a look, and click on the look to get them same rags and threads of today's trendsetting stars.

The links move with the celebrity. And not just the celebrity. See that person walking past with the sassy hat? Click on that and you will see where to get the same hat.

The click-able video allows the fan to pick and chose what advert they want to see. No longer distracted by popups and banner ads. The viewer only needs to see what advert they want to see. The advertising forms an invisible layer over the video or image, and the adverts only reveal themselves when the viewer clicks. It means each click is a real inquiry, the viewer's curiosity has fumed to action.
For fans, they get the look they want.

For manufacturers, brand makers and advertisers, we can direct fans, then monitor viewership interests and deliver valuable market research data about the entertainment media. The tool within our unique software will monitor and analyse who is clicking on what - powerful information in the right hands.

And for manufacturers who lavish free gifts on celebrities in the hope of some free publicity, now they can actually drive fans to their products rather than sit back and hope the look get recognized.